Strategy for the Norwegian Industrial Property Office

Intangible assets can constitute up to 90% of an organization's assets. How these assets are secured and developed, ensuring they grow in worth, is about managing them wisely and effectively.

When the intangible assets of an organization or company are well managed, the likelihood of success in value creation increases.

Our societal mission is, therefore, to be a collaborator and facilitator for the effective management of intangible assets, enhancing profitability and value creation for businesses and, more broadly, for Norwegian society.

Groundbreaking inventions change our everyday lives. Innovative treatments save lives. New technology contributes to a sustainable future. And good design solves both big and small problems. Safety equipment that protects you and yours, the brands you choose in the store, and the series you love to watch.

All of these are examples of ideas that have turned into assets for businesses, society, and all of us who benefit from them. These are assets we must preserve and manage well.

We contribute to turning ideas into assets for businesses and society.

We have three goals, all centered around creating assets value. These three goals guide us and help us prioritize. Each year, we evaluate how we are perceived by customers, society, owners, and employees. This insight is used to continuously develop and improve ourselves.

Value for customers – a customer-centric competence center

This involves:

• Understanding the needs of the business and delivering services that help customers in their markets.
• Handling cases with high quality, service, and efficiency.
• Effectively conveying the significance of intellectual property rights for value creation.

Value for society – an engaged collaborator in innovation and value creation

This involves:

• Working to make intellectual property rights well-known and used in innovation and business development.
• Being recognized as a competence center advocating for better use of intangible values.
• Contributing to sustainable development in business and society.

Value for employees – an attractive organization and workplace

This involves:

• Strengthening our inclusive work environment and offering a flexible and varied workday with development opportunities for all.
• Reinforcing our culture characterized by openness, learning, and sharing both internally and externally.
• Consciously working to use our resources more efficiently and sustainably.

Our core values drive us forward. The values show how we should be. They shape daily work and the choices we make. Our values are:

• Credible
• Customer-oriented
• Engaged
• Solution-oriented

These values help us bring the vision to life, fulfill the societal mission, and achieve our goals. We shall regularly ask ourselves, customers, and partners if we adhere to our values.

Three particular trends shape how the Norwegian Industrial Property Office fulfills its societal mission.