With its unique design, the company is targeting a global market and now has customers in over 40 countries.
Protection in international markets
Gungnir has been granted patents in Norway, USA, Canada, Russia, China, Hong Kong, South Korea, and Japan. They have applied in all markets where they see good commercial opportunities, for example in Europe through the EPO, and in markets where it is common to produce training equipment, such as India and China.
They have registered the trademark GUNGNIR in Norway, the EU, the United Kingdom, the USA and Australia.
– We have not experienced anyone violating our rights so far. However, we are prepared for this to happen, as we have received indications in conversations with other industry players that it is likely in the industry we are a part of.
Kristian Kjelstad
Kristian Kjelstad
— The purpose of obtaining a patent in these markets and countries is twofold. First of all, we want commercial exclusivity on the solution we have designed in key markets, but it is also important to prevent potential production of copies in countries where this is likely, says CEO Kristian Kjelstad.
The company has received assistance from patent offices for the work with applications and follow-up of rights. Previously, they have used the Swedish company Valea, and before that Leogriff, which is now Dehns. Today, they use Bryn Aarflot to help them with this.
Public support schemes
Gungnir received support from the FORNY StudENT program of the Research Council in 2019. The funds went to patenting and development of the product. They emphasize that the support was extremely important for them to be able to maintain the momentum they had, including delivering a Norwegian patent application.
Advice for other companies in the start-up phase
The founders are happy to share some tips for others who are in the starting blocks:
- Wait to start developing or selling something before you actually find out if there is a market and users for your idea.
- Make a thorough assessment of whether patent protection is right for your company, your strategy and your product. A patent is not always necessary to differentiate yourself in a market.
- Set up a long-term and short-term direction. The long-term can be fluffy and ambitious, and then you work more short-term and concretely towards goals along the way.
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